Essentials of Strategic Planning in Healthcare

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Description of Essentials of Strategic Planning in Healthcare

Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health services institutions. Structured around a comprehensive case study and accompanying end-of-chapter exercises, this text places readers in the planner's seat, asking them to apply what they have learned to lead the hospital in the case study to success.Topics covered include:
The role leadership plays in strategic planning
Organizational factors critical to strategic planning
Completing a SWOT analysis
Analytical tools that support strategic planning
key data sources available to planners
Strategic opportunities presented by pay-for-performance initiatives
Communicatin
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